You live in a digital world and therefore your business must have an impressive online presence in the digital space. We all know by now that digital marketing is the future of marketing in the world and it is the best means for driving more sales and conversions for your startup or business. You need the best return on your time and marketing budget. Perhaps you’ve tried everything under the sun to market digitally but it doesn’t seem to work on your sales — they ain’t going up!
Let us stop you right there. Stick around with us as we show you how to discover the best ways of digital marketing for your business.
1. Create and Optimize Your Website:
The first step for successful digital marketing is to create and optimize your business site. Create a website that is visually attractive, easily navigable, responsive, mobile-friendly & has optimized and unique cached graphic content — i.e. there should not be any sort of plagiarism. It should be such that it comes up organically on search engines. Provide valuable and only information which is important.
Use tools like widgets and opt-in features to make your website interactive and track user behaviour.
2. Use Social Media Platforms to Build Lasting Relationships With Potential Customers:
The second important step for successful digital marketing is to use social media platforms as per your business. It involves driving traffic to your sites or business through social sites. Make the best use of social media marketing channels like Facebook, Instagram, Pinterest, LinkedIn, Quora, Tumblr, Twitter etc. by communicating to as many people as you can. Aim to build lasting relationships with your potential customers who can, later on, act as promoters. Develop a well-defined strategy for each of these platforms and be consistent in your efforts.
Good content is always liked and shared. Creating innovative, customized content for different social media platforms is the best way to market.
3. Do Off-Page SEO:
The third important step for successful digital marketing is to do off-page SEO of your site. Off-page activities would help to grow your site and get a better ranking.
a. Image Submission — Add these to relevant websites for backlinks and site ranks
b. Bookmarking — For its excellent marketing qualities like driving traffic, drawing new clients, building relevant incoming links etc.
c. Classified Submission — To advertise your product/service cost-effectively
d. Forums & Blog — To promote your product/service for better reach and grow your business
4. Run Ads:
As the fourth step of successful digital marketing, you can also run ads anywhere like Google or Social Media apart from organic reach. If you are good with numbers, then Google Ads and Google Analytics would be the right fit to market your products/services online. You can use a variety of formats and customise your message using text, image, banner, rich-media, interactive or video ads to target your potential customers based on their interests, content or the position of the customers in the buying cycle.
However, note that Advertising is relatively costly. You need experts like Innovkraft to drive a good ROI for your business.
5. Content Creation:
To get attention through digital marketing efforts, the most important factor is CONTENT CREATION.
The ART OF STORYTELLING is a vital part of creating compelling content.
Users do not need your generic ads on search engines and social media; they need the STORY behind your ads!
Content can be presented in different formats including blogs, forums, images, banners, infographics, webinars, social media sites etc. But the most effective presentations are PODCASTS & VIDEOS!
Be creative and create content on any topic and then skillfully link it to your business using podcasts and video features.
Customise your content for different platforms to have an effective strategy in place to engage your readers and leave them interested in more information from you.
Remember — Good content is shared and it is the best way for branding your business.
Now that you’re at the end of the blog (congratulations you did it!), you’re on your way to master the best methods in digital marketing.
Employ every method one by one, it doesn’t have to be overwhelming! But it is important that you use different marketing strategies for your business and then decide what works best for your business.
Online marketing is a dynamic medium and you should always be adapting to changes.
Contact us to schedule a call, let’s start a discussion. We will guide you through the best practices n the digital world — in detail and in the best possible way!
Want to make your business grow online? Innovkraft brings a comprehensive package for all your digital marketing needs! Click here to know more.