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Color psychology for branding

Branding is all about communicating the essence of your company, its products, and its services to your employees and the rest of the world.

How Do You Increase the Ranking of Your Website?

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Have you ever wondered where your website traffic is coming from?

If you’re the one who relies on SERPs, SEO should be on the top of your priority list! If nobody can find you, you won’t be able to generate leads for your business.

The reason why other websites are ranking higher on the search engines is they are making a conscious effort to improve their SEO. It’s never too late for you to get started. There are certain things you can do to increase your chances of getting ranked higher on search engines.

Go by these recommendations from Innovkraft Inc to improve your search engine optimization (SEO) results and watch your website rise to the top ranks of search engine results.

SEO Tip #1 If you want to monetize your website/blog or bring in more traffic, SEO is your best bet. Search engine optimization enables your site to appear as a top search on Google, as well as other search engines. Keep short articles rather than long ones as the longer pages are usually weighted lower than shorter ones on Search engines.

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SEO Tip #2 Remember — Paid DOES NOT DIRECTLY affect organic rankings (SEO performance). Running a Search Engine Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads should be looked at as any marketing campaign — an opportunity to drive additional qualified traffic to your site. It’s a fabulous shot to make up for a short-term drop in SEO traffic.

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SEO Tip #3: Ultimately good content always wins. You can work on keywords but it is important to bring quality to the table. Particularly with social media marketing being such a large determinant now, the more shares the better.

Research and understand the keyword category to have a better sense of the kind of content that compels users to search for something again and thus visit your website again. There is a high possibility of you getting repeat visitors if your site contains reference content (blog posts and guides). You can also consider publishing deep, comprehensive, newsy and relevant content which would draw more repeat visitors.

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SEO Tip #4: In a marketing climate that emphasises social media ads, traditional meta descriptions and SEO best-practices often get overlooked. Meta descriptions have a dramatic impact on a website’s overall click-through rate on SEO. Just like other marketing tools, meta descriptions is a skill and can be deployed very poorly or very effectively, and it is essential to know what data goes into the best meta descriptions (and what information should stay out) to maximize the resources spent on writing them.

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SEO Tip #5: While the URLs do give weight to the authority of the overall domain itself, keyword use in a URL can act as a ranking factor. Using a URL that includes keywords can prove to improve your site’s search visibility. So, while it’s worth thinking about, don’t create otherwise not useful URLs simply to include a keyword in them. Website URL with symbols and numbers will also hurt the rankings.

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SEO tip #6: Building quality backlinks is the heart of off-page SEO. Search engines make use of backlinks as evidence of the linked-to content’s quality, therefore a site with many high-value backlinks will habitually rank better than an otherwise equal site with lesser backlinks. This is a very crucial part of linking.

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SEO is here to stay. It is something which you need to focus on now and in the future as well for your blog/website.

Start with a few of these tips and then move on to the others to rank on top of the search engines. Keep a close eye on your results, checking your traffic and search ranking will help validate your SEO strategy. And soon enough, you’ll be making your way toward the top search results on search engines.

Reach out to the top SEO agencies in Bangalore like Innovkraft Inc and we can discuss the possibilities to make your business site to grow to greater levels.

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Copyright © 2021 Innovkraft INC
All Rights Reserved