As known to many, Law Industry is making maximum use of robust digital marketing strategies in their ventures to achieve extraordinary success considering the increase in demand of the internet to search for legal services across India.
Statistics suggest that over 90% of customers trust word of mouth on media and search engine rankings over most other forms of advertisements. In addition to this, digital marketing lets law firms lead their campaigns, maintain relationships with customers, reach the target clients and optimize their own online branding. Therefore, even if the firms are not converting with huge amounts of money, the ROI would be noticeably higher if the law firms use effective search engine optimization.
What is the need of the hour for Law Firms to triumph?
As the law offices and consultants are extremely effective communicators and expertise in breaking down laws and policies into simplified bits – most of the law firms can be emerging blog hubs. Blogging is a big platform to provide useful information to the target audience. Producing high-quality, well-researched whitepaper will also help you increase the credibility in law firms. Whitepapers and blog posts with great headlines (titles) are an added advantage to your content.
Email marketing is still considered as one of the effective ways to drive sales both from new as well as existing clients in the legal industry. While some prospects may take into consideration a law firm after the initial consultation, many clients take longer to commit. Email marketing can prove to be helpful to nudge those clients who are fickle-minded about hiring you – you can send follow-up emails and share attractive summary and highlights about your services so as to solve your prospects’ legal issue.
Novel ways of marketing like Guerilla Marketing and Viral Marketing can be implemented to get better ROI for your law firms. Also, law firms should pay keen attention to the types of content to consider while engaging clients/prospects across all channels to get your content rank higher on search engines. The types of images, infographics, videos and podcasts you create and choose to market your law firms play a major role to reach and retain your potential clients
Digitally marketing a law firm can be successful if the below factors can be taken into consideration
Digital marketing can be impactful only when it is in line with business goals. Choosing the right KPIs (Key Performance Indicators) for your law firm will inform whether you are effectively marketing your firm. Businesses are benefitted when there is a powerful digital marketing strategy associated with it. Few of the strategies which are relevant are:
Now, let’s dig deep into each one of these strategies in detail
Digital Marketing Brings Better ROI for Law Firms
It is of utmost importance for the Law firms to maintain the confidentiality of clients’ cases that they handle. Therefore, it is importance that the law firms promote their service(s) by using the digital marketing platforms like social media marketing, search engine marketing, content marketing etc. Associating with a digital marketing agency can boost up your leads and ROI, by promoting your firm in a unique way that it differs from competitors’ basic policies and regulations of law such that the audience is aware, helping you to find clients and prospects for the business.
Enhance Brand Awareness for Law Firms through Digital Marketing
Online presence plays an important role for professionals, consultants & lawyers. The audience will actively engage in social media platforms and go through various creative content to receive quality services from the businesses. By implementing digital marketing strategies, you can reach a brand/law consultant such that they can identify your brand and this would help you convert your prospects into clients. Creating awareness for a client about lawyers and law firms through social media marketing, search engine marketing and also through their website is an effective way to protect their portfolio from being visible via the search engine
Law Firms Build Better Thought Leadership Through Digital Marketing
The usage of digital marketing platforms plays a crucial role in the present scenario – the law firms have to indulge in innovative activities through social media and websites for reaching your brand content for the targeted audience. Clients are actively finding better services from law consultants and law organizations by choosing better online marketing strategies from a digital marketing company to frame the right set of strategies for boosting law firms’ visibility with effective ROI & Brand Awareness to compete in the market.
Quality Content is the key for Law firms to reach the audience through Digital Marketing
Once the audience is aware of the existence of your law firm or consultancy, you have taken the right approach towards your success. The largest benefit of digital marketing is finding the presence of your law service even at odd hours. And even if people aren’t looking for you in specific, the right digital marketing techniques will bring up your name when people look for a law firm or service like yours. With digital marketing tactics like creating blog posts, press releases, videos, or any other type of online content, you can provide most of the information that they may need before they get in touch with you at any time of the day or night. Law firms are benefited when they are placing the right content in front of the right clientele. The prime benefit of inculcating digital marketing via law firms is that it guarantees returns on what you invest from potential clients and prospects.
With digital marketing, law firms can also effectively connect with their clients and prospects on legal advice and also to discuss laws/policies thus assuring to have a vested interest in their legal needs and professional welfare.
Every business does its bit to achieve its primary goal. For most, the target may be to create brand awareness, whereas others would like to sell their products and services. Social media platforms can be an effective way to share content with a large and targeted audience for law firms with the help of digital marketing.
Client relationship and retention will depend upon choosing the right digital marketing strategy for your law firms
Make “soft touches”. Investing some time and effort into your online availability is the key to improving your law firm’s online visibility thus aiding to keep your site at the top of the SERP. This benefits in a steady stream of potential clients to keep their revenue flowing in.
In the past days, digital marketing was considered as a tool primarily for B2C firms, but now, it has become the most popular tool in the marketing of B2B professional services as well. Law firms need to make use of digital marketing strategies to build constant relationships with clients by making continuous, small efforts that demonstrate their value and commitment to them. Clients will appreciate the proactive steps their firm takes, and they will view the law firms as a go-to source of information.
For closer business associates with whom you’ve established an offline relationship, social media can be used to strengthen and improve that relationship. The traditional email marketing, commenting, tweeting is still an effective way to build and maintain rapport with potential clients and maintain relationships with existing customers. The biggest advantage that digital marketing offers is that you can build a relationship and retain them even after providing service to them. You can follow your most important business clients online and use social media to congratulate them on company growth, vital (public) business deals, professional accomplishments, etc. These practices keep your clients’ privacy intact simultaneously showcasing your interest in their legal requirements and professional welfare.
For effectively marketing your law firm online, you could include a powerful website, well-maintained and authoritative social media profiles, and make effective advertising. Be accessible to your clients with a working phone number, email address on your sites and pages. Great-quality content will join forces together as you attract curious search engine users to your firm.
Apart from having an incredible responsive website, improving SEO is important for law firms
Have you wondered where your website traffic is coming from? If you’re depending on your potential clients to find your law firm, Search Engine Optimization needs to be on top of your priority list! Clearly identify your target clients to get the right conversions and retain clients. In order to improve your law firms’ search engine rankings, you can make use of some measurable and efficient methods like:
Keeping clients’ information undisclosed with utmost importance and providing better service by understanding clients’ perspectives in their legal needs and professional welfare is achieved with best standards via digital marketing.
Competitive intelligence via social media marketing is the keen cutting edge of business for law firms
Social media is the preferred communication means of the current generation and is becoming increasingly popular amongst the older generations as well. Using powerful social media tools like Facebook, Instagram, Twitter, and LinkedIn to see what your competitors, clients, and prospects are doing and stating, and tapping Twitter as a resource for finding valuable insights and ideas about topics of interest to your business are some of the methods of great marketing. This can result in remarkable success to your law firm, creating devoted campaigns and even driving leads and sales.
The commitment to the billable hour, fear of compromising client confidentiality, and uncertainty about social media’s value has made attorneys particularly wary of committing to social media. Law firms that manage to solve these concerns often find that social media provides a potent competitive advantage and the opportunity to connect with clients/prospects in new ways
By choosing the Best social media agency like Innovkraft Inc., which makes sense for your firm and planning what types of content to share in advance, can lead to an increase in traffic and leads on your website.