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How to Build A Successful Social Media Marketing Strategy

Your customers are on Social Media! And this is one of the best reasons why you should be marketing your business on Social Media as well.

According to a survey, over 230 million or 70% of the Indian population are active on Social Media and by 2021; the number of worldwide social media users is expected to reach about 3.1 billion people! Connecting with your target audience can be easy if you are active on the channels that they use most often.
Don’t make your audience come to you — you go to your audience!

You could be missing out on an important chance to connect with your customers and engage new leads if you aren’t already on social media.

Tips for Creating Social Media Graphics

For a successful social media strategy, many social media graphics can be created. Graphical means are efficient and drive high time-on-site, dwell time, and are engaging. And Infographics work the best on Social Media platforms. Images jump off the page at people more than text since the information transmitted to the brain is always visual. Here are a few tips to create beautiful graphics for your business’s social media page:

  • Choose the best high-resolution images, align them rightly and post it as per the size required by the particular social media platform.
  • Implement your brand colours as best as possible — it is a very subtle way to establish a brand identity.
  • Avoid copyright issues by using your images and designs.
  • Choose the right fonts matching the message.
  • Pair images with text as they always go hand in hand to be easy on the eyes.
  • Make use of design techniques to create visual effects.

10 Best Social Media Management Tools for Business Growth

It is very essential to use one or more of these platforms to grow your business & not miss out on a very good opportunity!

  1. BuzzSumo for performance benchmarking with your competitors & content analysis
  2. Canva for enhancing photo content
  3. Adobe Spark for creating social assets for your brand
  4. Buffer for tracking the success of your marketing campaigns
  5. Hubspot social media software to get an insight into the customer journey through integrated analytics tools
  6. PicMonkey has powerful, intuitive design tools and many pre-made templates
  7. Social Blade to track user data and growth trends across multiple social channels
  8. Mailchimp — integrated marketing platform for business growth
  9. Unsplash to find beautiful, royalty-free photos for downloading
  10. CoSchedule to organize your blog & social editorial efforts from one calendar

Use Killer Social Media Call To Action

A social media Call to Action (CTA) is a few words put together to prompt the audience to dosomething. It’s used to tell our audience to click to gain more information/attend an event/ download a file/subscribe to something etc. It is a great way to keep your visitors within your reach and engage them continuously. If designed and written well, more visits, customer engagements, and profits will surely come your way.

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