Staying relevant is the only way to thrive on the internet.

1. Originality is the most important aspect to survive as a social media platform. You cannot sustain if you copy the concept of an existing service. Platforms on social must build upon the services by fulfilling the needs of users, or introduce something entirely new that users did not even know they wanted.
2. Scalability is the second important thing. Successful networks scale well over the years — they must be able to accommodate the influxes of new users. When platforms start to slow down and falter due to increased use, people will leave due to frustration.
3. Evolution– As the user bases grow, so does the needs and wants of those users. When platforms fail to address the feedback of their members, they provide an opportunity for another platform to step in and fulfil that need.
   To summarize, social media networks should not only be to be unique and provide an experience that its users will cherish and enjoy, but they also need to stay on top of their game to counter threats from its competitors and maintain their user base; otherwise, they will fail. It takes a lot more for a social network to find success than a programmer (or some programmers) hacking together an app they think will be a hit.

Can Google do it? What do you think? Comment below.