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Why is WordPress Awesome for Digital Marketing?

Here at Innovkraft, we use WordPress for our website and blog, and we also recommend our clients to do so as well. For digital marketing, WordPress can’t be beaten, also as an all-around website building tool, most of the world agrees.

Most of the client’s website needs are met with WordPress functionality. Approximately 28% of global sites are built on WordPress and since its launch in 2003, there have been 2.5 billion posts published on it. Therefore, even if you don’t have a WordPress website, you’ve interacted with it at some point in your time on the Internet — making WordPress one of the most influential website builders in the world.
But more than everything, if you know how to use it — it’s an extremely powerful Content Management System (CMS).

How to Create a Victorious WordPress Content Marketing Strategy?

Content is the king — this has become a usual phrase to Tweet/post/talk in our conversations. It is indeed true that content has become amazingly important for today’s businesses.

WordPress is an all-in-one tool that presents you with customizable and flexible ways to create, manage, and promote your content marketing efforts towards the right audience.
WordPress is considered to be the most reliable and helpful tool, and with its recent improvements, content creation and marketing were never easier. And fun!

Ultimate WordPress Plugins to Boost your Website Performance

Are you looking for the best WordPress plugins?

These Plugins help you speed up your WordPress site and boost performance.

A great plugin has the power to help you skyrocket your business growth online.

Here we’ve summarised the top “essential” WordPress plugins and their main focus.
The other plugins which you could use to boost your website performance are WP Super Cache, WP Rocket, SeedProd, Trust Pulse, and many more…

WP Forms: It is a user-friendly, free WordPress form builder ideal for beginners. The free version of WP Forms consists of premade templates for basic contact forms. You can use a reCAPTCHA field to block spam. It also offers a premium version with some great features for beautiful forms. However, you cannot save form entries with the free version. Forms are less customizable to keep the options minimal.

Monster Insights: One of the best WordPress analytics plugin in the market that is easy to use and powerful. It has some highlighting features like Universal Tracking, Google Analytics Dashboard, Real-time Stats, Enhanced Ecommerce Tracking, Page Level Analytics, Affiliate Link & Ads Tracking, etc. Also seamless tracking integration with other plugins by MonsterInsights with 1-click tracking integration with popular WordPress plugins and services.

WordPress Yoast SEO: This plugin has helped millions of websites in the world to rank higher in the search engines. This WordPress SEO plugin helps you ace at your SEO efforts. With the mission of “SEO for Everyone”, the users of this plugin range from the bakery around the corner to some of the most popular sites on the planet. Provides title and meta description templates for better branding and consistent snippets in the search results. A modern Schema implementation helps search engines to sense your site and increase the chance of those coveted rich results. The most advanced XML Sitemaps functionality is offered at the push of a button.

OptinMonster: OptinMonster is the ultimate popup builder and marketing plugin that helps you get more email subscribers, increase sales, and grow your business.
With OptinMonster popups and conversion toolkit, you can turn to abandon website visitors into subscribers and customers.
OptinMonster lets you create beautiful popup forms, sticky announcement bars, email subscription forms, and various other types of interactive popups for your site in minutes!

Sucuri: Sucuri is the leading website security company for WordPress. The free Sucuri Security plugin is a security suite that aims at complementing your WordPress website’s security posture. The Sucuri free WordPress security plugin offers Security Activity Auditing, File Integrity Monitoring, Remote Malware Scanning, Website Blacklist Monitoring, Effective Security Hardening, Post-Hack Security Actions, Security Notifications, and Website Firewall (Premium version). Sucuri’s dedicated research team provides you the best WordPress security plugin.

Transform your WordPress website into a Community Building Machine

Without an online presence, you’re invisible and won’t get much traffic — even if you have the best-laid plans.

Everywhere across the globe, business owners are building WordPress websites to build an online presence to be on the top of the competition by utilizing community building strategies within websites.

Establishing a community website is less complicated with WordPress and using the right plugin out of the so many makes it very achievable.
The type of site developed with WordPress can be perfectly useful for organizations that require group members to stay in touch and be aware of new developments, and it will help keep those custom members active and engaged.
What more? The WordPress websites encompass everything from Facebook to Twitter to Reddit!
Do you have any questions about how to set up a WordPress community website? Ask in the comments section below!

Why is WordPress the Best Platform for SEO?

To make businesses discoverable, and in a pursuit to stay at the top of the SERPs, WordPress is one of the favorite choices for SEO-powered website-building platforms.

Its achievement can be attributed essentially to the built-in features that make it easy to customize a site, especially for businesses with little technical expertise.

 

What’s more, WordPress automatically alerts Google each time you update your site, causing recent blogs to move up the ranks in Google search results.
But it is considered to be SEO friendly for a variety of other reasons as well. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time.
If you need help launching your SEO campaign on WordPress to improve your website’s search rankings, contact us now!

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